Logo design is a singular representation of a company or brand, but even some of the most iconic logo designs have seen an evolution over time. Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious. Because a logo may only have a second to tell the story, creating a good one can sometimes be the most difficult aspect of branding.

So what makes a logo great? Would you know a great logo if you saw one? How can you tell if a logo is truly effective or not? A great logo makes a company memorable. It accurately conveys the company’s identity. A great logo will be attractive but will also have a function too. A great logo is art amplified.