We all know that one of the keys to success is keeping your site up-to-date. This is a real challenge to show Google that your website is alive. So you have already done all great changes on your site— what’s next? Do you know what is coming that may benefit your small business? Have you heard of QR codes yet?

What are QR codes?

This is something odd looking at first, but small business owners and entrepreneurs need to be aware of it since it is becoming an important tool. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may see QR Codes in a magazine advert, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.

Advantages of the QR Code for Your Business

The QR code has many advantages over a conventional barcode. The main advantage is that you can store up to a hundred times more information on a QR code than on a traditional barcode. In addition, QR codes can be scanned from any direction for 360 degrees. Moreover the code’s appearance is unique and interesting, increasing the likelihood of engaging the customer in any campaign where it might be deployed.

A QR code reader can be downloaded onto a smartphone by anyone, and they are mostly free of charge. This means that any customer can walk into your business with his or her smartphone, and scan a QR code which you have generated. An Android user can use something like QR Code Reader, and an iPhone user can download the Quick Scan app. Both are free of charge.

How Can You Use the QR Code?

You can print it everywhere with the embed information in the code:

  • Product details
  • Contact details
  • Offer details
  • Event details
  • Competition details
  • A coupon or a discount
  • Twitter, Facebook, MySpace IDs
  • A link to your YouTube video

The codes can help you store a tremendous amount of information and provide a creative new way of engaging customers. Encourage them to get their phones out and start scanning. Offer an incentive of a discount available only to customers through the code.